Innovate or Die: Design Thinking Works One of the most dramatic developments in the creation of a new product or a new service to customers is to begin with the customer and build innovation around “design thinking”. Jeanne Liedtka, a professor at the University of Virginia’s Darden School of Business, wrote in an article in…
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We have all heard the old refrain: You can’t sell ice cream to Eskimos. Don’t tell Todd DeMonte because he currently sells dehumidifiers in the arid state of New Mexico to solve greenhouse operators’ mold problems growing medicinally-approved marijuana plants! The company he heads, Therma-Stor, has grown under his leadership to become the largest manufacturer…
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Harry Selfridge, founder of the iconic Selfridges department store in London, was born in Ripon, Wisconsin. He cut his teeth in the retail market by working for Marshall Field’s in Chicago. He even built a mansion on Lake Geneva during those years. But on a trip to London, he saw an opportunity and broke the…
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“ Why we hate our offices” was the headline on the cover of the Harvard Business Review’s October issue. The issue featured multiple articles documenting why both employers and employees are frustrated with office confi guration, layout and functionality. The authors claim that few companies measure the loss of performance that occurs from poor design. It…
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