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Category: adaptation

Starbucks CEO Saves His Company

In 2008, we almost lost our opportunity to enjoy Starbucks coffee and the ambience of its stores. The stock had plunged by 65 percent, and same-store sales had dropped dramatically. Wall Street analysts were predicting its demise because major fast food chains such as McDonald’s were introducing premium coffee in thousands of stores. McDonald’s concluded…

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Innovations: Reiman’s words of wisdom

When was the last time you read a book with an introduction that read this way: “It all started with the Royal typewriter on a TV tray in the basement.” Meet Roy Reiman, an Iowa farm boy who came to Wisconsin, and started a publishing empire that grew to 12 magazines with 16 million subscribers…

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