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Category: competition

How do you make your business stand out?

The first question you need to ask yourself is whether your business is a disruptive one or a replicative one. If you’ve invented the next Google or the next electric car, you are known as having created a disruptive business. Your technology earns you market differentiation. Otherwise, you likely lead a replicative business, which means…

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Creativity for survival

In the last century, Wisconsin manufacturing companies were a major force in the entrepreneurial economy of the United States. We could not have won World War II without products manufactured in our home state. Most of those companies in Wisconsin were startup family businesses. Many, such as Harley-Davidson, went on to become publicly traded companies…

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Top creativity techniques drive innovation for survival

Have you ever done any rock climbing? Probably not, as you are too sane. But did you ever observe anyone doing it? Virtually every move on the face of a rock wall requires creative techniques to successfully climb that wall. Without those techniques, the climber risks serious injury or death. Guess what? Business is no…

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