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Category: creativity

Differentiation is king

Study the market, and your competition, to find your edge HISTORICALLY, we chose our doctors, lawyers and dentist from referrals by friends or acquaintances. Google searches on the internet have changed all of that. Most consumers today get their referrals from online searches. That, in turn, has led to the emergence of search engine optimization….

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Pandemic spurs innovation

Technological changes have been accelerated THE COVID-19 PANDEMIC  has been miserable by any stretch of the imagination. But there have been some silver linings. The pandemic accelerated technological changes at a rate never seen before, and there’s no putting that genie back in the bottle. For example, McKinsey & Company opined, “We have vaulted five…

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It isn’t over until …

Florentine Opera Company innovates to survive pandemic COVID-19 wreaked havoc on our economy and ended the life of many businesses forever. Now more than ever it has required business leaders to innovate. Imagine you’re the new CEO of an organization having taken the reins in a turnaround situation when the previous leader abruptly departed. You’re…

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Sellars brothers’ creativity drives problem-solving innovations

COULD YOU HAVE EVER GUESSED that when you are using a Bravo kitchen paper towel or Toolbox shop towels that they were manufactured right here in Milwaukee by Sellars Absorbent Materials Inc.? Sellars was started in 1985 by its president and founder, John Sellars, in his Milwaukee home. John was soon joined by his brother Bill as vice president of technology and manufacturing and…

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