Study the market, and your competition, to find your edge HISTORICALLY, we chose our doctors, lawyers and dentist from referrals by friends or acquaintances. Google searches on the internet have changed all of that. Most consumers today get their referrals from online searches. That, in turn, has led to the emergence of search engine optimization….
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Who likes to be criticized? We don’t like getting criticism and most people feel uncomfortable giving it. It takes us back to some usually negative memories from childhood. But Steve Jobs and Bill Gates were notorious for challenging their associates and criticizing their ideas relentlessly. Professor and author Roberto Verganti described the value of criticism…
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