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Category: leadership

The talent to innovate

How companies can find the smart, creative employees they need MANY AMERICANS KNOW from watching the 1995 movie about Apollo 13, featuring Tom Hanks, the story of how that space mission averted disaster for the astronauts. But what most Americans don’t know is that the real reason they made it back to Earth safely was…

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Engage your company’s introverts

In 1961 Roger Maris was chasing Babe Ruth’s single season home run record of 60, which stood since 1927. You would think as he got close to the record he would be the most popular man in America. Just the opposite happened. His own New York Yankees fans booed him. The media characterized him as…

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Understand the problems your customers face

We have all heard the old refrain: “You can’t sell ice cream to Eskimos.” Don’t tell Todd DeMonte, because he currently sells dehumidifiers in the arid state of New Mexico to solve greenhouse operators’ mold problems growing medicinal marijuana plants. The company he heads, Therma-Stor LLC, has grown under his leadership to become the largest…

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You Can’t Sell Ice Cream to Eskimos.

We have all heard the old refrain: You can’t sell ice cream to Eskimos. Don’t tell Todd DeMonte because he currently sells dehumidifiers in the arid state of New Mexico to solve greenhouse operators’ mold problems growing medicinally-approved marijuana plants! The company he heads, Therma-Stor, has grown under his leadership to become the largest manufacturer…

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