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Category: leadership

Be an anthropologist

Study the behavior of your customers ARCHAEOLOGISTS CONTINUE to discover more ruins in Pompeii, Italy, buried by a volcano centuries ago. The more they uncover, the more anthropologists can give us a real feel for what life was like in that city more than 2,000 years ago. The American Franz Boas is considered the father of…

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Leading from behind

Innovation through servant leadership ANY LEADER in America would risk the loyalty of their followers, whether they were president of the United States or CEO of a company, if he/ she did not appear to be strong, knowledgeable and in control of the organization they lead. This concept of leadership is hardwired into most Americans….

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The talent to innovate

How companies can find the smart, creative employees they need MANY AMERICANS KNOW from watching the 1995 movie about Apollo 13, featuring Tom Hanks, the story of how that space mission averted disaster for the astronauts. But what most Americans don’t know is that the real reason they made it back to Earth safely was…

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Understand the problems your customers face

We have all heard the old refrain: “You can’t sell ice cream to Eskimos.” Don’t tell Todd DeMonte, because he currently sells dehumidifiers in the arid state of New Mexico to solve greenhouse operators’ mold problems growing medicinal marijuana plants. The company he heads, Therma-Stor LLC, has grown under his leadership to become the largest…

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