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Category: marketing approaches

Understand your customers’ decision-making process

You probably wouldn’t guess that someone who grew up on a rural Nebraska pig farm would be an ideal candidate to grow a major advertising firm. But that’s how Dan Nelson, chair of Milwaukee-based marking agency Nelson Schmidt Inc. and entrepreneur extraordinaire, would describe himself. His accomplishment was taking a small ad firm and growing…

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Innovations: Reiman’s words of wisdom

When was the last time you read a book with an introduction that read this way: “It all started with the Royal typewriter on a TV tray in the basement.” Meet Roy Reiman, an Iowa farm boy who came to Wisconsin, and started a publishing empire that grew to 12 magazines with 16 million subscribers…

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