Foster an innovative culture in your company. CAN A JOURNALIST BY TRAINING ever lead an advertising company that prides itself on creative solutions for clients? Remember journalists uncover objective facts and report them; hardly an exercise in creativity. But Jeff Young, the chief executive officer of Milwaukee-based marketing firm Bader Rutter, who has a background…
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You probably wouldn’t guess that someone who grew up on a rural Nebraska pig farm would be an ideal candidate to grow a major advertising firm. But that’s how Dan Nelson, chair of Milwaukee-based marking agency Nelson Schmidt Inc. and entrepreneur extraordinaire, would describe himself. His accomplishment was taking a small ad firm and growing…
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Innovate or Die: Design Thinking Works One of the most dramatic developments in the creation of a new product or a new service to customers is to begin with the customer and build innovation around “design thinking”. Jeanne Liedtka, a professor at the University of Virginia’s Darden School of Business, wrote in an article in…
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