Foster an innovative culture in your company. CAN A JOURNALIST BY TRAINING ever lead an advertising company that prides itself on creative solutions for clients? Remember journalists uncover objective facts and report them; hardly an exercise in creativity. But Jeff Young, the chief executive officer of Milwaukee-based marketing firm Bader Rutter, who has a background…
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We all know the importance of the work that police officers do to protect us and keep us safe. And we would probably think it somewhat unusual that the police officer who can take on hardened criminals is also the person who could launch a very successful financial services group that would advise us on…
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Innovate or Die: Design Thinking Works One of the most dramatic developments in the creation of a new product or a new service to customers is to begin with the customer and build innovation around “design thinking”. Jeanne Liedtka, a professor at the University of Virginia’s Darden School of Business, wrote in an article in…
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We have all heard the old refrain: “You can’t sell ice cream to Eskimos.” Don’t tell Todd DeMonte, because he currently sells dehumidifiers in the arid state of New Mexico to solve greenhouse operators’ mold problems growing medicinal marijuana plants. The company he heads, Therma-Stor LLC, has grown under his leadership to become the largest…
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